3rd Member States shall ensure that the use of electronic communications garnet hill kids networks

European Commissioner for the Digital Agenda, Neelie garnet hill kids Kroes, on Friday urged the advertising industry, in the framework of self-regulation itself garnet hill kids and in time came up with an effective solution for protecting users' garnet hill kids privacy when targeting ads on the fundamental behavior of users (surveyed using tracking cookies). Otherwise the binding solution naordinuje EU itself.
Cookies arose because of the need for continuity, or conservation history: since communication web browsers servers is basically a stateless server from a previous requirements does not remember anything, he must Browser "recall". Cookie is the most common, and perhaps the most practical method to do it and how to ensure, for example, that the server remember your previous action, options, settings, etc. Otherwise you on the Internet garnet hill kids by not bought anything, garnet hill kids because every shopping cart should immediately forgot their content ( the transition to the next page).
Generally there exist such use cookies (or similar mechanisms, such as the Session ID) that are really necessary for the functioning of specific sites and online services. But there are also such use cookies to pursue other goals. garnet hill kids
Maybe different advertising systems (but not only them) may use their own cookies to you trying garnet hill kids to serve "better targeted" advertising. This "better targeting" trying to derive garnet hill kids from your current behavior (English: behavioral targeting), and just need to do their "cracking" cookies: they monitor your passage practically the whole web, and on the basis of data about your behavior to infer your preferences and interests.
Whether such "behavioral targeting" is or is not effective, I will not discuss here. Instead, I would like to dedicate aspects of privacy that are in such techniques (and options) extremely important. Even the Google ...
To put into context the problem briefly recall how behavioral targeting introduced last year by Google. Although it does not identify itself as follows, and instead talk about advertising targeted by interests.
The virtues you have read here on the magnifying glass, garnet hill kids but this also had its impact on the protection of personal data. Google it was a very well aware, garnet hill kids and operators of sites where the ad is displayed, requested an adjustment to their privacy policy (though garnet hill kids was unable to say exactly how):
Please note the following information to ensure that the privacy of your site to the 8th April 2009 to date. Because publisher sites and laws vary across countries, we can not suggest specific privacy policy.
End users then offered the opportunity to "escape" the effects of their new practice at least ex-post, or on the principle of opt-out. And through check-out, which also operates on the basis cookies, and therefore garnet hill kids nepřečká their complete erasure. For the permanent opt-out because Google had to develop a special plug-in to the browser. garnet hill kids Changes to legislation
So Google itself has implemented measures to protect the privacy of users to opt-out principle. This corresponded to the way was at that time the protection garnet hill kids of privacy in this context garnet hill kids usually solved (if ever addressed was).
3rd Member States shall ensure that the use of electronic communications garnet hill kids networks to store information or to gain access to information stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user with clear and comprehensive information in accordance with Directive 95/46/EC, inter alia about the purposes garnet hill kids of the processing, and it is the data controller offered the right to refuse such processing. This shall not prevent any technical storage or access for the sole purpose of carrying out or facilitating the transmission of a communication over an electronic communications network or if it is absolutely necessary to provide an information society garnet hill kids service explicitly requested by the subscriber or user.
This requirement is quite clearly explained in terms of access opt-out, "he is offered the right to refuse treatment." In addition, except for such uses cookies, which are essential for the functioning of the service.
But in the context of the new European regulatory framework (the so-called telecoms package) was also updating the Directive on privacy, even in terms of the provision in question. The new wording is as follows:
3rd Member States shall ensure that the storing of information, or gaining access to information already stored, in the terminal garnet hill kids equipment was a subscriber or user is only allowed on condition that the subscriber or user concerned has given his consent after he has been provided with clear and comprehensive information in accordance with Directive 95 / 46/ES, inter alia about the purposes of processing. This shall not prevent any technical storage or access for the sole purpose of carrying out the transmission of a communication over an electronic communications network, or if it is necessary to enable the provider of an information society service provided by the subscriber or