You thought consent applies only to cookies?! Then guess again! « Privacy and information law blog
Recent Posts Vidal-Hall v Google: A new dawn for data protection claims? EU data exports – choosing the least worst option? Belgian research report claims Facebook tracks grove city outlet the internet use of everyone US and European moves to foster pro-active grove city outlet cybersecurity threat collaboration Progress update on the draft EU Cybersecurity Directive Categories 95 directive Accountability Anonymisation Applicable law Article 29 Working Party Audits Big Data Binding Corporate Rules Binding Safe Processor Rules Breach Disclosure Children Privacy Cloud computing Consent grove city outlet Cookie rule Data as an asset Data minimisation Data ownership Data security grove city outlet Data sharing Direct grove city outlet marketing DPAs competence Financial penalties General Data Protection Regulation Geolocation Legislative reform Mobile telecoms grove city outlet Model clauses Privacy by design grove city outlet Privacy professionals Profiling Right to be forgotten Safe Harbor Sanctions Smartphones Social networking Supply chain management Targeted advertising Uncategorized Archives April 2015 March 2015 February grove city outlet 2015 January 2015 December 2014 November grove city outlet 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August grove city outlet 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011
Imagine this: you walk into a big department store. You pick up a pair of running shoes and take them to the counter to purchase. The store has thousands of visitors every day, so to the sales assistant, grove city outlet you re just another nameless face in the crowd.
As you re buying the shoes, the sales assistant hands you a note. On it is written some kind of seemingly meaningless number “Hteushrbt6123987! . You ask the sales assistant what this means. Oh, he says, it s just a way for us to remember that you like sports equipment. This number is unique to you, so we make a note of it and record the fact that you like running shoes. Next time you come in, we ll ask you for the number and look it up on our systems. That ll tell us that you like running shoes, so we ll then show you other sports products we think may interest you.
Slightly bemused, you pocket the paper, leave the store and return home. But, sometime later, you return to the store. As you enter, another shop assistant asks you if the store has ever given you a piece of paper with a number on it. You root around in your pockets, find the note, and hand it over. The shop assistant examines it, and taps away on a little handheld device he s carrying. Ah!” he says, Number grove city outlet Hteushrbt6123987! You like running shoes, don t you? Maybe you d like to see some other running gear we have in stock? We have some new running vests in, you know – let me show you!
If such a thing existed, this is how cookie-based targeted advertising would work in the offline world. The note handed to you by the shop assistant represents, of course, a cookie: a piece of information grove city outlet stored with you that enables you (and so your shopping preferences) to be recognized grove city outlet next time you visit the shop so that the merchant can show you products it thinks will interest you – all without knowing your real name, address grove city outlet or other directly identifying details.
Depending on your personal preferences, you may think this is great ( They showed grove city outlet me stuff I wanted but without needing to know my personal details! ) or creepy ( They may not know my name, but that number is all they need to track and surveil me! ) That s a debate that fiercely divides opinion in the privacy community.
But grove city outlet cookies aren t the only way to identify someone. Imagine if instead of being handed a note, the sales assistant instead jotted down some of your personal characteristics: your age, height, grove city outlet weight and gender; the color of your hair (and whether you have any hair at all!); whether or not you wear glasses; your nationality and so on. We re all unique, so if the sales assistant recorded enough of these details, grove city outlet the store wouldn t need your name or to give you a number grove city outlet – they could recognize you simply from the information they d collected about you: Ah, yes, you re the 6 foot, 36 year old dark-haired British male, weighing 180 pounds and wearing glasses, who likes running shoes. Let me show you our latest sportswear items!”
In privacy terms, we call a uniquely defining aggregation of personal characteristics a fingerprint . Perhaps grove city outlet you have heard the term ‘device fingerprinting’ discussed as an alternative technology to cookies in the online world? In an online context, websites ca
Recent Posts Vidal-Hall v Google: A new dawn for data protection claims? EU data exports – choosing the least worst option? Belgian research report claims Facebook tracks grove city outlet the internet use of everyone US and European moves to foster pro-active grove city outlet cybersecurity threat collaboration Progress update on the draft EU Cybersecurity Directive Categories 95 directive Accountability Anonymisation Applicable law Article 29 Working Party Audits Big Data Binding Corporate Rules Binding Safe Processor Rules Breach Disclosure Children Privacy Cloud computing Consent grove city outlet Cookie rule Data as an asset Data minimisation Data ownership Data security grove city outlet Data sharing Direct grove city outlet marketing DPAs competence Financial penalties General Data Protection Regulation Geolocation Legislative reform Mobile telecoms grove city outlet Model clauses Privacy by design grove city outlet Privacy professionals Profiling Right to be forgotten Safe Harbor Sanctions Smartphones Social networking Supply chain management Targeted advertising Uncategorized Archives April 2015 March 2015 February grove city outlet 2015 January 2015 December 2014 November grove city outlet 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August grove city outlet 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011
Imagine this: you walk into a big department store. You pick up a pair of running shoes and take them to the counter to purchase. The store has thousands of visitors every day, so to the sales assistant, grove city outlet you re just another nameless face in the crowd.
As you re buying the shoes, the sales assistant hands you a note. On it is written some kind of seemingly meaningless number “Hteushrbt6123987! . You ask the sales assistant what this means. Oh, he says, it s just a way for us to remember that you like sports equipment. This number is unique to you, so we make a note of it and record the fact that you like running shoes. Next time you come in, we ll ask you for the number and look it up on our systems. That ll tell us that you like running shoes, so we ll then show you other sports products we think may interest you.
Slightly bemused, you pocket the paper, leave the store and return home. But, sometime later, you return to the store. As you enter, another shop assistant asks you if the store has ever given you a piece of paper with a number on it. You root around in your pockets, find the note, and hand it over. The shop assistant examines it, and taps away on a little handheld device he s carrying. Ah!” he says, Number grove city outlet Hteushrbt6123987! You like running shoes, don t you? Maybe you d like to see some other running gear we have in stock? We have some new running vests in, you know – let me show you!
If such a thing existed, this is how cookie-based targeted advertising would work in the offline world. The note handed to you by the shop assistant represents, of course, a cookie: a piece of information grove city outlet stored with you that enables you (and so your shopping preferences) to be recognized grove city outlet next time you visit the shop so that the merchant can show you products it thinks will interest you – all without knowing your real name, address grove city outlet or other directly identifying details.
Depending on your personal preferences, you may think this is great ( They showed grove city outlet me stuff I wanted but without needing to know my personal details! ) or creepy ( They may not know my name, but that number is all they need to track and surveil me! ) That s a debate that fiercely divides opinion in the privacy community.
But grove city outlet cookies aren t the only way to identify someone. Imagine if instead of being handed a note, the sales assistant instead jotted down some of your personal characteristics: your age, height, grove city outlet weight and gender; the color of your hair (and whether you have any hair at all!); whether or not you wear glasses; your nationality and so on. We re all unique, so if the sales assistant recorded enough of these details, grove city outlet the store wouldn t need your name or to give you a number grove city outlet – they could recognize you simply from the information they d collected about you: Ah, yes, you re the 6 foot, 36 year old dark-haired British male, weighing 180 pounds and wearing glasses, who likes running shoes. Let me show you our latest sportswear items!”
In privacy terms, we call a uniquely defining aggregation of personal characteristics a fingerprint . Perhaps grove city outlet you have heard the term ‘device fingerprinting’ discussed as an alternative technology to cookies in the online world? In an online context, websites ca
No comments:
Post a Comment