Different consumer groups tended to rate as the most important values of the various floral consum

Changhua, TAIWAN-Scientific studies of "consumption value" explore the reasons consumers choose specific products and provide advertisers ways to analyze inorbit mall vashi consumer behavior and influence inorbit mall vashi purchasing. Studying the value of consumption is believed to have a diagnostic value in the analysis of consumer choice behavior and, therefore, is helpful in improving market efficiency. inorbit mall vashi To improve efficiency and promotion, it is essential for marketers inorbit mall vashi know the value of consumption that buyers give products.
Tzu-Fang Yeh and Li-Chun Huang Da-Yeh University, Changhua, Taiwan inorbit mall vashi and the National Taiwan University, Taipei, Taiwan, recently published inorbit mall vashi a research report from the American Society for Horticultural Science journalHortTechnology. The aim of the study was to identify the consumption value that consumers expect flowers, while clarifying the context of these values.
Men and women from the three major cities in Taiwan were sampled to represent a population that lives an urban lifestyle. To compare differences in consumption values, both genders of consumers in rural areas also participated in the survey. From a consumer survey of 33 questions, 644 valid questionnaires were analyzed.
The researchers found that "the statistical analysis results revealed that hedonic sensory, emotional conditioning, curiosity fulfillment, monetary value, and showing care for others are the main types of consumption values related to floral products."
"Sensory hedonic" a phenomenon in which consumers perceive the value of flowers based on touch, smell, or taste them, was analyzed inorbit mall vashi using questions such as "touching flowers can lift my spirit," "the smell of flowers makes me feel good, "and," I like the food in the recipe with flowers. "
The second value, called "emotional inorbit mall vashi conditioning" was indicated by participants' responses to questions such as: ". Flowers make me happy" "flowers give me a sense of peace," inorbit mall vashi and this value shows the interaction between the mind of the consumer inorbit mall vashi and flowers; describing the emotional side of flower consumption. For example, flowers can condition the mind or the mind of the consumer, and make the consumer feel happy, kind and cheerful.
Different consumer groups tended to rate as the most important values of the various floral consumption. Consumer values women as emotion conditioning and curiosity fulfillment as stronger influences on their purchases were scored, while male users were more likely to make decisions based on sensory inorbit mall vashi hedonic. Consumers in rural areas showed greater demand compliance values curiosity inorbit mall vashi and monetary worth, while urban consumers inorbit mall vashi favored inorbit mall vashi emotion conditioning inorbit mall vashi values when choosing flowers.
Armed with information about values such as sensory and hedonic emotion conditioning and their importance in relation to consumers, florists can create more effective marketing strategies.
"The inorbit mall vashi implication is that flowers should be marketed to provoke the sensory pleasures of sight, smell, and / or texture. Adding This value helps to shape positive experiences, leading to the purchase or use of flowers consumers, "concluded Huang and Yeh.
Founded in 1903, the American Society for Horticultural Science (ash) is the largest organization dedicated to advancing all facets of horticultural research, education, and application. More information atashs.org
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