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Hermes, the most luxurious of French luxury brand launched carrefour internet in 2009 in Asia, specifically in Shanghai, China, Shang Xia brand *. Discovery of this new concept with a visit to the shop Shanghainese this "newcomer" which settles gently on the luxury market ...
Shanghai, April 2011. In recent days, spring is installed. It's getting hot and humid. Finished jackets and small wool. Place the shirts, carrefour internet polo and t-shirt. I just returned from a meeting at Vacheron Constantin in Shanghai carrefour internet has one of its best shopping in the world. By late morning, I walk on Huaihai road, wide, long noisy avenue -the Chinese drivers are addicts klaxon- lined with shops that build up one after the other. International brands, but also many local brands. Clothes, but also food, glasses or luggage. Small shops adjacent to the huge shopping centers. In short, one of the "stronghold" of frantic shopping carrefour internet with Shanghai-Nanjing road, her rival.
Suddenly, at the French Concession, a cross on the front of a huge building, arise the seven golden letters that make up the Cartier name and elegantly displayed on the walls of sumptuous and luxurious Hong Kong Plaza. I decided carrefour internet to go take a look in this temple of luxury ... Inside, the Parisian carrefour internet watchmaker and jeweler Cartier faces the Italian designer Zegna Ermegildo. Further are Tiffany's, then Qeelin young Hong Kong jeweler full of talent and brand Chinese luxury clothing Shiatzy Chen. Then suddenly, a sleek showcase arises predominantly white. carrefour internet A kimono is exposed. Arms out, like weightless. Shang Xia, the name means nothing carrefour internet to me .... In the store, the atmosphere is decidedly Zen. Asian little music in the air. First Look: clothing for men and women on two racks placed face to face. Few pieces of each. Further, traditional Chinese leather shoes revisited luxury version (220 euros). A detail on seams undoubtedly reveals the skills of the craftsmen who worked this product. In another space, gold or silver jewelry, enamel bracelets and some furniture, vases, teapots carrefour internet ... Gradually doubt sets. Strange, this shop. You might think at Hermes, however, it is indeed a Chinese brand Shang Xia. Before leaving, I head to the seller. carrefour internet He hands me the store card and asks me if I know the brand him ... I said no, "but the style of the shop, the clothes and accessories; all this makes me strongly think Hermes carrefour internet ". The manager smiled and -non tells me proudly that French- and Shang Xia is actually the Chinese carrefour internet brand of the famous French saddler. "This name means" upside down "in Mandarin," he adds. And to clarify: "It also suggests that we must feed on the energy of the past to the future."
The young man propose to make another little tour of the store with me the different spaces. Human hand, a beautiful Chinese jacket (the famous Mao jacket) or unbleached cotton navy, revisited by Shang Xia that made this major Chinese wardrobe, elegant and refined while working on the details (approx. 450 euros ) .dropoff window Further, a cashmere coat made without any seams or for sleeves or pockets for. A marvel designed according to ancient Chinese technique carrefour internet preserved thanks carrefour internet to Shang Xia, which wants to keep the vast expertise of Asian artisans. In another room, a table and chairs made Zitan no nails and sanded by hand, two beautiful small teapots carved in a single block of jade or agate, lacquer vases covered with gold leaf. At Shang Xia, everything is fine, everything is fine, everything is delicate. And the height of luxury, offering you the splendid Mao jacket cotton or traditional Chinese shoes, you are sure to have a totally unique product, because at the moment, this shop Shang Xia's just ... the only in the world! * This is the first time since its inception Hermes launches new brand. Indeed, for John Lobb or Vaucher carrefour internet (clocks), it was redemption of existing structures. Jean-Philippe Tarot for www.chaussure-de-luxe.com
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