Recently, well-known retail chain Marks & Spencer can not boast of great achievements in the field of sales. Results we reached industry mall in recent quarters left a lot to be desired for. It seems, however, that the popular M & S is slowly returning to favor customers. industry mall According to data published by the company in the first quarter of 2014. Increased sales of the brand of clothing, taking into account the results of chain stores in operation industry mall for at least one year. The change, however, is not spectacular, was reported as only 0.6% growth.
At the same time continues to drop interest articles from other product categories industry mall (excluding food) signature logo M & S. As the BBC reported, it is the 11th consecutive quarter in which the level of sales decreased. Also in this case, it is difficult to talk about a major change - as compared to the previous three months, it decreased by only 0.6%. Analysts predicted that this decline will be at least 1%, and thus an outcome should give rise to optimism. Especially considering the fact that in the previous quarter, the sale of products from these categories decreased by 2.1% in the corresponding period of the previous year by 3.8%. In contrast, total sales increased by 1.5%.
Some time ago we wrote in the pages of our website that M & S has hired Belinda Earl, former Debenhams and Jaeger boss that this breath of fresh air breathed into collections of clothing for the network key customer groups - women interested in fashion. Under her reign, the stores Marks & Spencer hit collection autumn / winter, supported by a large advertising campaign to increase sales. It met with satisfactory interest from women customers. According industry mall to the company's current managing director Marc Bolland, industry mall the latest results are encouraging. In his opinion, customers have noted that Marks & Spencer is focused on quality and style, which resulted in a greater interest in clothes of the brand. Spring-summer collection has also been positively received by the market.
M & S also boasts good results in the category of food products. Despite this, analysts predict that by comparing gross profit, net for the first time in history industry mall will have to recognize the superiority of the largest competitor - brand Next. Pointed out further that the signs of recovery in the results of Marks & Spencer can not find reflected in the long-term growth. According to them, it is expected to be rather reduce network shares in the market.
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