You hear mention the brand HOLLISTER? If you just do not even ask for your children, teenagers or y

You hear mention the brand HOLLISTER? If you just do not even ask for your children, teenagers or young cool, you will realize the strength of this American brand. Represented by the silhouette of a stylized seagull, his clothes were almost turned into a sort of uniform for millions of teenagers worldwide.
It all started in the mid 1990s when the traditional Abercrombie & Fitch has identified that there was room in the U.S. market for the creation of a second brand that sells clothes and accessories at more affordable prices and to a younger audience. To differentiate this new brand of Abercrombie, the company decided that the clothes catherine townsend and accessories have a young style, adventurous and a beachy look of Southern California (known in English as SoCal), for example, colored shirts, jeans-faced used , shorts, beachwear, comfortable hoodies and flip-flops. He then came to HOLLISTER COMPANY, also known as HCO. A brand new addition to the price differentiation, was positioned to target audience consumers aged 14 to 18 years.
But it was not enough just to launch a new brand in the competitive U.S. market. It was necessary catherine townsend to use a differentiated marketing strategy to create a concept and identity. And so the company decided to create a story, even if fictional, to tell the origins of HOLLISTER. And the pseudo-history to justify its creation begins with the character John M. Hollister, a young American adventurer who spent his childhood playing sports in the sleepy catherine townsend waters of Maine, and graduated from the traditional Yale University, after denying that life " conservative "inherited from the father, bought a sailboat, traveled the world and, because of his passion for the South Pacific, in 1922 decided to open a small business in the beautiful California beach in Laguna Beach, catherine townsend which initially sold local crafts and trinkets. John and his wife, Meta, had three children. One was a former professional surfer John M. Hollister Jr., who upon taking small family business in 1957, added items and surfing equipment, causing, in a few years HOLLISTER became one of the most popular brands of style Life in the casual wear segment.
With all this carefully architected and a romanticized story HOLLISTER inaugurated in July 2000 its first store, located in Easton Town Center in downtown Columbus, Ohio State center. The success among American adolescents was almost immediate. In 2001 the brand launched their first fragrances on the market. In just over five years, other brand stores were opened in large and medium-sized American catherine townsend cities. Moreover, the success of HOLLISTER among tourists made the company initiated a strong plan for international expansion, opening its first overseas plant in January 2006 in the city of Toronto in Canada. It was from 2007, after an investment of $ 10 million, the brand began setting up huge screens that broadcast images mimicking windows live beach Huntington Beach California. It was a successful attempt to "enchant" the consumer, present him with a beautiful narrative and offer a fairy tale consistent with the experience that the proposed mark.
In 2008 the brand opened its first store in Europe, located in London. In addition, introduced a complete line of products for body care. In 2009 the brand opened its first New York flagship store call (in English flagship store), located in the SoHo neighborhood, which looks more like a beach house: all wood inside, dark environment with several armchairs where you can relax and watch calmly the "windows" catherine townsend made of flat screens showing various points Beach Huntington Beach live. This store has 6.000m divided into 4 floors catherine townsend plus basement. In the years following catherine townsend HOLLISTER opened stores in Rome, Milan, Berlin, Frankfurt, Hamburg, Cologne, catherine townsend and more recently in the cities of Barcelona, Madrid and Dublin. catherine townsend In 2011 the brand opened its first unit in Hong Kong, and the following year in South Korea, thus officially entering the Asian market.
In a few years on the market HOLLISTER managed to create a unique, funky atmosphere, catherine townsend geared to young surfwear style, attentive to detail and distinctive public. Simply log into your store on two floors located on trendy 5th Avenue in New York, which opened in late 2010, to realize it. Two beautiful boys and healed of beach shorts, sunglasses and sunscreen even when it's cold in the city, recepcionam customers already on the sidewalk. Instead of numerous interconnected showcases high definition televisions form a wall with incredible images of Californian pariahs, entitled to the noise on the