And as the European Union

The European Union has long been like "pushy" use cookies in users' browsers. Therefore, such use of this mechanism is not necessary to the functioning of some services (like shopping in e-shop), but it serves the needs of detecting various saks new york factors relating to the user's browser. Whether for accurate and personalized targeted advertising, saks new york or for the monitoring of user behavior to determine preferences and interests etc. Which have a severely interferes with the privacy policy.
And as the European Union's data protection increasingly saks new york stringent (according to some opinions, too), came down to the Commission some time ago just for cookies. The way she did so, I described here to Lupe already last year, in the article: Europe regulates cookies in our browsers? . Therefore, only briefly, to the new regulatory framework for telecommunications has given a provision amending the existing wording of the processing of personal data and the protection of privacy.
The essence of the changes is the conversion principle. So far, the EU acknowledged the functioning cookies to opt-out principle: the user must be truthfully and fully informed about why a cookie is stored in the computer, what purpose it serves, etc. - and must be able to reject such practices. saks new york
Exception (the obligation to notify and reject options) but still had such cookies, which are required to execute a transfer or, for facilitating it, or are necessary for the provision of services by the user himself requested. Which was quite benevolent limited exceptions, under which he could hide almost anything.
Newly but this principle is reversed: the user must first give consent saks new york before a cookie can then be deposited with him. Narrows the definition of exceptions: There are still have only the cookies that are strictly necessary. Have not those that only something easier. saks new york
Moreover, it is a treatment that is not only (classical) browserových cookies: it is worded more generally, and to cover any "data storage or gaining access to the data stored in the terminal equipment saks new york of a subscriber or user." So should apply to other mechanisms, saks new york such as on "Flash cookies" (LSO), etc., Member States shall ensure that the storing of information, or gaining access to information already stored, in the terminal equipment was a subscriber or user is only allowed on condition saks new york that the relevant subscriber or user concerned has given his consent after he has been provided with clear and comprehensive information in accordance with Directive 95/46/EC, inter alia about the purposes of processing. This shall not prevent any technical storage or access saks new york for the sole purpose of carrying out the transmission of a communication over an electronic communications saks new york network, or if it is necessary to enable the provider of an information saks new york society service provided by the subscriber or user explicitly requested. "
It is worth mentioning a specific mechanism to change the law: that is part of the new European Directive 2009/136/EC of 25 November 2009, in particular its Article 5, paragraph 3 This is not a regulation that would automatically become mandatory for all member countries saks new york have their publication. Instead, each member country saks new york of the mandatory content of the transpose Directive (incorporate into their legislation), usually within 18 months from the effective date of the Directive. Which here means the 25th May 2011.
In early March is the local "Information Commissioner" Christopher Graham (Information Officer, functionally equivalent saks new york to the President of our OPPD) stirred up the debate on the entire case that in an interview to the media wondered whether Britain manages to transpose the Directive in the relevant period. He indicated saks new york that in his estimation there is no change before the fall.
Representatives of the Ministry of Culture, under which falls the whole thing here, but it immediately saks new york repaired, with the European Directive will be transposed in the UK in time for the 25th May. And apparently literal acceptance of the relevant passages of the Directive into national legislation. However, saks new york he admitted that the practical solution is not yet ready, as it's resort culture - along with producers browsers - still working. The Ministry of Culture is currently called Commissioner Graham to his office immediately nepokutoval the service provider that will still act in accordance with the requirements of the new legislation, pending the necessary technical solutions.
This whole debate in Great Britain opened the proverbial Pandora's box, if revealed the essence saks new york of the problem: that nobody saks new york really knows exactly what is required by the European Directive, and especially how to fulfill it. Which is related saks new york to the fact that its solution is sought in conjunction with producers browsers.
Today in Britain about the whole issue pretty intense discussion, already in the mainstream media. And already in the plane of how to bring major changes to the existing method of operation of the entire online world. Because even an entire segment of online advertising being hit quite substantially.
In general, it affected everything is based on "not necessarily